All the little guys

If you’re involved in the sugar market you’re probably keeping a keen eye on the situation in Brazil, India and Thailand. These big players are definitely market movers!  But what about all the “little guys,” the “smaller” countries that can still play an...

ECRUU… How do you even pronounce it?

One question that people keep asking us is: How do you pronounce ECRUU?  Is it E.C.R.U.U? Is it ee-kroo? Is it ey-kr-you? And then there are those who just avoid mentioning our company name. If I hadn’t been the one to create ECRUU, I’d most likely fall in that...